#POVEMENT: Plants Rights Movement

With the rise of #BiophilicRefuge, more and more people are getting drawn to house plants due to their empathy enhancing qualities for home improvement or interior design. It has become part of #ConcurrentCocooning and #WellnessCulture. It is currently one of the major environmental movements that ACIIID is investigating on.

Most home owners are now becoming plant hoarders. Without us knowing it, people’s improvident choice of consumption led to careless and irresponsible attitudes toward plants, and the number of withered or sickened plants increased according to Povement.

@POVEMENT2020 is a project name combining ‘plant’ and ‘movement’, which implies a method of respect that ‘move’ pet plants indoors to outdoors, and our ‘movement’ that informs people about the rights of companion plants. It began with a concern about the relationship between people and plants. The project encourages modern people who have begun to accept plants as companions to rethink from plants’ standpoint.

This project or movement was able to bear fruitful innovations for plant caring. POVEMENT designed and released movable pots called ‘walking with plants’ as a way to respect and give extra care for plants. Furthermore, POVEMENT informs “the rights of plants to feel nature” through flags, posters, and photographs, and suggests that create ‘the pet plant culture’ that respects pet plants to people, together. Just like owning a dog, they were able to design various systems and carriers that applies to different sizes of plants. The story and application is something wacky and unfamiliar but through this bizarre innovation, POVEMENT expects people to change their minds about the plants in the house after seeing  their clear message, which is worth considering. POVEMENT also hopes that their message will continue in people’s minds, and that the right perception that it is a ‘life’ that communicates with us, not a ‘product’ that plants indiscriminately consume in pursuit of fashion, and that a mature ‘pet plants culture’ will be in our society.

What do you think about #POVEMENT?


View POVEMENT on Behance


Patrick James “PJ” Almera describes himself as an interdisciplinary designer with an adaptive contemporary vision. He is a licensed architect, trend forecaster, and creative director from Manila, Philippines with a passion for change. His career manifesto is centered towards augmenting lifestyles and influencing change through research, design, & innovation.

He finished his Masters Degree in Contemporary Interior Design at Istituto Marangoni - Milano Design School in Milan, Italy and was presented at Fuorisalone 2019. Currently, he works as an interior architect at Studio Almera, consultant and creative director at Model Space Design Locale, and and educator at De La Salle-College of Saint Benilde and SoFA Design Institute. He is the founder and creative director of ACIIID and is an advocate of innovation, equality, and self care.

ACIIID is your digital platform for trends, news, and inspirations on design, fashion, arts, & a whole lot more.

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