Moncler has killed it again through an Autumn-Winter 2020 showcase which veered away from the conventional runway show to an experience which embodied the vision of each designer with the DNA of the brand in mind.
From bold prints and intricate designs to curated statement pieces, the Moncler Genius 2020 event had a feeling of a bustling city with different side streets to enter and explore.
Present were recurring designers such as Veronica Leoni and Sergio Zambon (1952), Sandro Mandrino (Grenoble), Simone Rocha, Craig Green, Matthew Williams (1017 Alyx 9SM), Hiroshi Fujiwara (Fragment), and Richard Quinn who did not fail to present collections that were completely different from the past.
With the introduction of JW Anderson’s take on the brand and the exclusive collaborations with Mate.Bike, Converse, and Rimowa, the show left each attendee gasping for air as each was distinct and alluring as the other.
No doubt, Moncler made its mark and will continue to make noise for a while since it is investing on the tech savvy, young market. However some questions remain unanswered: how long can it sustain its presence and what other Genius moves can it do?