Jacquemus’ “L’Amour” Spring-Summer 2021 Show

Simon Porte Jacquemus did not let the Pandemic stop him from pushing through with this year’s show as Jacquemus travelled to Us, a quaint Val-d’Oise village outside of Paris to showcase their wondrous collection in the middle of a wheat field. He imagined people gathered together celebrating love and that imagination came to reality yesterday at the Jacquemus Spring 2021 presentation

A bed in the middle of a serene meadow, a-600 meter runway with a pleasurable panorama, and a craved-luxury brand that exudes casual sophistication and contemporary comfort are all we need as we grasp for the luxury of escaping and traveling away from our abode. The ‘hom(e)scape’ meets enchanted realism set the entire mood of the show that made everyone feel the emotional balance of the moment while giving importance to the idea of home as a place with endless inspiration.


Needless to say, social distancing was practiced as the tall wheats 🌾 served as buffering boundaries for the runway which also symbolized the idea of cocooning that stimulates well-being and unconventional comfort for the one hundred guests invited.

As Jacquemus shifted to a more sustainable rhythm last year, the brand combined both menswear and womenswear collection in one show. Continuing the sustainable momentum, the brand carried through the consistency for this year.

Porte Jacquemus channeled the “L’Amour” collection on the typical Southern French chic country style concept and silhouettes revealing itself in small wonders. The theme infused seamlessly with their brand DNA and visual identity with their signature pale and sun-washed natural palettes, organic textiles, and casual textures. The stunning unconventional pieces resonated beautifully with the location through the calming color tones as well as the intricate details, prints, and embellishments. The menswear line focused on the nuances influenced by nature such as leaf prints and inspired by objects we live with symbolized through embroidered details of chairs and abstract home decors. The fanciful use of the knife-and-fork fringes showed a conspicuous statement as much as the heart cut-outs on the fabric.


From the contrast white on black stitching, the quirky golden coil accessories, and iconic Chiquito bag, Jacquemus presented a visual sensation for both the invited guests and the online viewers. The wonder of the scenes transported us to the moments we yearn on a perfect summer getaway.

Photos from Jacquemus

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