In what appears to be a finale to a three-part story of fashion shows, Gucci under the supreme ingenuity of its creative director Alessandro Michele staged a 12-hour long live video stream during the Milan Digital Fashion Week. The magical fairy tale started with the Gucci Ritual chapter which basically celebrated the rituals of the fashion show, followed by the Gucci Fall-Winter 20 collection where the models created their own images. The third installment is an experimentation aimed towards reversing traditional fashion rules and perspectives while being held inside the late-mannerist Palazzo Sacchetti in Rome, Italy.
The creations were worn by the designers themselves with whom Alessandro Michele works closely with. From men’s, women’s and kids’ RTW designers, to accessory and leather goods designers up to celebrity designers based in different parts of the world, each member of the brand’s team and family unveiled the new Gucci collection. It was a process of reversing roles: the creative act becomes exhibition praxis.
For his newest collection, Michele taps the colorful floral world of Ken Scott using prints and patterns as the main protagonist in his yet another kitschy eclectic array of 1970’s inspired ensembles. Key items were preppy looks in coordinating gingham patterns, silk necktie blouses in floral-printed suits, GG jacquard cashmere cardigans, corduroy flared pants and bohemian paisley tiered sun dresses in vibrant colors – all shown using an old school computer operating screen interface.
Styling is enhanced with retro sunglasses, oversized straw hats and turban head pieces. An interlocking GG belt in gold hardware cinches the suits and dresses for a more polished look while feather boas elevate the mood for that vintage 70’s feel. Leather goods did not fall short in the collection with the Gucci Jackie 1961 getting a revamp and a tote bag featuring a comical portrayal of Doreamon. Footwear includes python print boots, metallic strappy platforms and loafer pumps with enameled horsebit hardware.
Photos by Mark Peckmezian // Courtesy of Gucci // Cover Photo by Melo Albert
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